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Users will soon have a new feature that allows them to cut down on the volume of AI-made media appearing in their timelines. This initiative comes as the service revealed that it presently contains in excess of 1 thousand million AI videos.

Pilot Phase and Launch

The new functionality is being tested over the next few weeks before a global launch. This advancement coincides with a increase in content created by AI, spurred by recent video-generation tools.

AI Proliferation Online

Studies have shown that almost a tenth of the most rapidly expanding channels on a popular video site only show AI-generated videos. A considerable share of this output is considered “AI slop”, a phrase for poor-quality, mass-produced content that is often nonsensical or dreamlike.

Based on user feedback that a lot of users enjoy content made with AI tools, from digital art to science explainers, and we intend to give people the ability to adjust the amount of that, according to their own choices,” said a platform representative.

Volume and Proportions

TikTok disclosed that there are now over a billion videos on its app tagged as artificially created. Overall, more than 100 mn videos are submitted to the service daily, making clips made by AI a limited portion of its complete catalog.

How to Adjust Settings

Members will be able to reduce or increase the amount of AI content they view by using the content preference option in the application and selecting “AI-generated content”. Other topics that currently be modified under the filter cover politics, fashion, beauty, and movement.

AI Disclosure Rules

Its rules require users to identify lifelike AI-generated content, and it forbids dangerous deepfakes of public figures or emergencies. Any believable AI video that is without a tag can be taken down under its terms of service.

Furthermore, the app will henceforth add an AI-generated tag to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This step is aimed to deter users from trying to evade the disclosure requirement.

AI Literacy Programs

The company is additionally establishing a two million dollar awareness program for specialists and groups to develop learning resources about ethical AI use. This project will assist educational bodies specializing in training coding and technology.

Content Safety Approach

TikTok has justified its moderation strategy, following debate over proposals to lay off hundreds of review team members in Britain. The company is expected to eliminate hundreds of positions in its user protection department in the UK capital, with labor groups and internet security professionals voicing alarm that humans are being replaced by automated systems.

A senior executive explained that human moderation would still have a role, but automated tools can protect employees by removing the most distressing content before it gets reviewed by people. TikTok stated a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to the use of its automated systems.

“We think that it’s essential to integrate people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”